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That’s the thinking behind the partnership at
JAXQuickfit Tyres at Ballina,
on the NSW North Coast, with former colleagues Craig Wallace and
John Porritt joining forces to manage the franchise, which is part
of a 70-store chain stretching from Cairns to Tasmania.
Both John and
Craig agree there is only one way to build a profile and a good
solid business, and that’s by service.
“Service is
the big difference – positive experiences,” John says.
“Lots of
people forget that service is what builds your business. We have
good products, premium products, and they sell themselves, so the
big difference is the service people get when they walk in here.
Customers come
to us and they’ll find us having a good time while we’re working,
but they also know we know what we’re doing and they will get good
service and the right advice.”
With the store
open from 8am-5pm weekdays and 8am to 11.30am on Saturdays, there
isn’t a great deal of spare time. Both men are married with young
daughters and love spending time with their families.
If they have
time to themselves, you’ll find John involved in football, fishing
or camping, while Craig describes himself as a ‘water boy’. He loves
to surf and wakeboard but also enjoys V8 Supercars, and has a more
intimate knowledge of the sport than most fans.
As a result of
his years in the industry, and his life on the edge of the fast
lane, there is nothing about tyres and
alloy wheels that Craig doesn’t
know, a fact that has not gone unnoticed by the young guns of
Ballina.
JAXQuickfit
Tyres Ballina
offers a variety of mechanical services such as brakes, suspension
and pink and blue slips as well as supplying and fitting the world’s
leading tyre brands including
BFGoodrich,
Bridgestone,
Dunlop,
Falken,
Goodyear,
Michelin, and
Pirelli, and a wide range of top-line
alloy and steel wheels.
Customers who buy two tyres and a
wheel alignment
at JAXQuickfit Tyres are eligible for membership of the Gold Club
Tyre Maintenance Plan, which offers huge savings on new tyres, tyre
maintenance and servicing as well as a range of special offers.
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