Goodyear

Goodyear again named one of most ‘REPUTABLE COMPANIES’

GOODYEAR HAS – FOR THE THIRD YEAR IN A ROW – BEEN RECOGNISED AS AMERICA’S MOST RESPECTED AUTOMOTIVE COMPANY BY THE REPUTATION INSTITUTE (RI) AND FORBES MAGAZINE.

Goodyear ranked 40th on the magazine’s fifth annual listing of companies with the best reputations with a score of 74.24, representing a 0.79 point increase over 2009. Goodyear is the only tyre maker on the list and the highest ranked company in the automotive industry.

The list is based on the results of the Reputation Institute’s U.S. Reputation Pulse consumer opinion survey, which measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward companies.

Scores are based on RI’s seven dimensions of reputation: products/services, innovation, governance, workplace, citizenship, leadership and performance. RI said the 2010 survey indicates that products/services, followed by governance and citizenship are the most influential dimensions.

Tags: FORBES MAGAZINE.