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Goodyear Features on Discovery Channel’s ‘THE GREEN ROOM’
COINCIDING WITH THE 2010 WORLD EARTH DAY, GOODYEAR’S ENVIRONMENTAL INNOVATIONS WERE THE FEATURE STORY ON THE DISCOVERY CHANNEL’S POPULAR SHOW, ‘THE GREEN ROOM’ WITH JOHN HOLDEN.
Mr Holden travelled to Akron, Ohio, to talk to the researchers behind the newest environmental tyre from Goodyear, the Assurance Fuel Max. He interviewed Jean-Claude Kihn, Goodyear’s Chief Technology Officer, who explained some of the innovative features of the Fuel Max tyre and the BioIsoprene compound.
Also interviewed was an analyst at Popular Science Magazine as to why this product is one of the 100 most innovative products of the year, as well as how synthetic rubber is helping to make us less dependent on oil-derived products.
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