Goodyear

Goodyear Launches its Quietest Ever Passenger Tyre

PROVIDING MAXIMUM GRIP FOR MAXIMUM CONTROL

DESIGNED FOR AUSTRALIAN PREMIUM CAR DRIVERS LOOKING TO ESCAPE THE HUSTLE AND BUSTLE OF THEIR URBAN SURROUNDS WHILST DRIVING, GOODYEAR’S NEW EAGLE EFFICIENTGRIP WILL HELP PROVIDE MAXIMUM CONTROL ON THE ROADS WHILE MAKING THE JOURNEY BOTH SMOOTHER AND QUIETER.

Launching on October 1, the Eagle EfficientGrip delivers drivers rock-solid vehicle stability and reduced wet-braking distances, courtesy of a high number of biting edges to grip the road surface for greater traction. Its low-rolling resistance will also help contribute to improved fuel efficiency.

As its latest premium passenger offering, the Eagle EfficientGrip is Goodyear’s quietest, most comfortable tyre ever. Goodyear’s latest innovation is engineered with advanced “Quiet Tred” technology to minimise road noise and help deliver a bump-free ride and quiet comfort, without compromising on safety, the hallmark of all Goodyear tyres.

“Luxury car owners in Australia want to enjoy their time on the road. Whether navigating busy city streets or going on a weekend drive, these astute drivers are after an enhanced driving experience which doesn’t compromise on safety” said Blake Vincent, Goodyear Product Manager for consumer tyres.

“A premium car deserves a premium tyre, and the new Eagle EfficientGrip is engineered with cutting-edge tyre technology to minimise noise, facilitate a smoother ride and provide ultimate vehicle stability. With new levels of innovation, we’re pleased to introduce the Australian market to a new level of driver comfort and safety which will be both a source of pleasure and relaxation.”

The Goodyear Eagle EfficientGrip is set to become the new leader in premium tyres for luxury passenger vehicles. Its leading technology and advanced features will help to achieve safer cornering and maximum grip in all driving conditions, meaning that luxury car owners can now enjoy sheer driving pleasure.

The tyre is already an approved Original Equipment (OE) fitment on selected vehicles from manufacturers such as BMW, Holden and Mercedes-Benz, and was recently awarded the 2010 Motor Trend “Comfort Tyre of the Year” award in China.

Tags: 2010 Motor Trend "Comfort Tyre of the Year", Eagle EfficientGrip