GOODYEAR
HAS – FOR THE FOURTH YEAR IN A ROW – BEEN RECOGNISED AS AMERICA’S MOST RESPECTED AUTOMOTIVE COMPANY BY THE REPUTATION INSTITUTE (RI) AND FORBES MAGAZINE.
Goodyear ranked 38th overall on the magazine’s sixth annual listing of companies with the best reputations with a score of 73.62, representing an improvement of two positions over 2010. Goodyear is the only tyre maker on the list and the highest-ranked company in the automotive industry.
The list is based on the results of the Reputation Institute’s U.S. Reputation Pulse consumer opinion survey which analyzed what it calls the seven dimensions of corporate reputation; workplace, governance, citizenship, financial performance, leadership, products and services, and innovation.
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