Bridgestone

Bridgestone refines Environmental Mission Statement

Bridgestone Corporation, on behalf of its worldwide family of companies has refined its global Environmental Mission Statement.

The original Environmental Mission Statement was first released in 2009 with the revised version clarifying Bridgestone’s long-term environmental aspirations and is easier to understand through the use of simpler language.

The refinements are aimed to help raise environmental awareness among its employees globally, which in turn will lend strength to Bridgestone’s efforts to develop a sustainable society.

Details regarding the refinement are outlined below.

1. Clarification of the direction of Bridgestone’s long-term environmental aspirations.
In order to exist “in harmony with nature,” Bridgestone will develop and utilise technologies that “value natural resources” while addressing the urgent matter of global warning through efforts to “reduce CO2 emissions.” The company clarified the direction of its long-term environmental aspirations while taking decisive action with respect to three important environmental perspectives: ecological conservation, resource conservation and reducing carbon emissions to build a sustainable society.

2. Simplification of language.
In order to better connect the Environmental Mission Statement with the efforts of each individual employee, Bridgestone has illustrated the concept behind its long-term environmental aspirations by using visual representations and simpler language.

The refined Environmental Mission Statement continues to portray Bridgestone’s unchanging environmental philosophy – “to help ensure a healthy environmental for current and future generations”.

It also covers three areas of environmental progress – products and services, operations and community activities – and two core strategies for growth – TEAMS (Total Environmental Advanced Management System) and environmental communication.

To view Bridgestone’s Environmental Mission Statement, go to http://www.bridgestone.com/corporate/news/2011052001.html

Tags: Environmental Mission Statement