“The Goodyear blimp is one of the most recognisable brand icons in the world. An event isn’t considered truly special unless the Goodyear blimp is there to provide aerial coverage,” said Richard J. Kramer, Goodyear chairman, chief executive officer and president. “I am pleased this investment will ensure that future generations will have the opportunity to experience the joy of seeing the Goodyear blimp grace the skies.”
For more than 85 years, the Goodyear blimps have appeared at the most watched news, entertainment and sporting events around the world. The blimps also heavily support charities and community emergency response programs.
The Goodyear blimp last graced the skies of Australia when the Spirit of the South Pacific blimp provided worldwide television coverage of the 2000 Summer Olympics in Sydney.
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