Michelin

Michelin Updates US Website to Better Inform Visitors

Michelin has introduced a range of online tools for its US market consumers to make the “complicated and somewhat confusing process of tyre buying easier and more enjoyable.”

The new online tools on www.michelinman.com include:

• Team Michelin Tyre Selector Tool: a tyre selection guide based upon performance preference rather than the standard year-make-model approach;
• Team Michelin Experts: involving “face-to-face” advice from Michelin tyre experts;
• User Tyre Ratings and Reviews: an archive of more than 12,000 user reviews;
• Tyres 101: a resource the company says even non-Michelin tyre owners will find useful;
• “Call Me Please”: enables US-based site users to arrange a call from a Michelin Certified Product Expert to discuss their tyre needs and answer their questions.

“Consumers spend an average of 2.5 hours researching tyres online, and many take much longer,” said Don Byrd, vice president of marketing at Michelin North America.

“Other online tyre resources and tools aren’t going far enough to offer recommendations that are specific to individual driver priorities. Developing useful tools and making our team of experts available enhances the tyre-shopping experience, ultimately allowing our consumers to make more informed tyre decisions.”

To view these online tools and for more information on Michelin in the US, go to www.michelinman.com.

Tags: Michelin Tyre Selector Tool