Michelin

The Michelin Guides to go Online?

Although highly regarded, the Michelin Guides have shrunk in circulation over the past decade, with media reports pegging the decline from 2000 to 2010 as being from more than 400,000 copies to just 107,000.

To counter this declining trend, it is reported that the Michelin Guide concept will shortly undergo a transformation. French newspaper Le Monde reports the famous ‘red’ restaurant guides will soon gain a new internet presence, with the new “Michelin Restaurants” website scheduled to go live in a few weeks.

Restaurants will be able to advertise on the site for 69 euros per month, and even those restaurants recommended by Michelin will pay for their online presence. However, those establishments favoured by Michelin will appear in a separate section of the site though.

A further feature of the site is that visitors will have the chance to rate restaurants – a feature that has not gone down well with some head chefs. “If they allow comments to be made openly, a cry of protest from the sector will be heard,” commended well-known chef Alain Ducasse to Le Monde. Michelin assures it will implement rules regarding how the comment function shall operate.

Tags: Michelin Guides, Michelin Restaurants