“JAXQuickfit has a tremendous product and service offering, and I think it is the right one for my customers, so we grabbed the opportunity to join the JAXQuickfit family with both hands,” Nathan Brookes said.

“From the product range, the pricing and the way JAXQuickfit relates to its customers, to the back-end stuff that helps us run the business, it’s industry best-practice … joining JAXQuickfit has been a very positive move for my business.”

JAXQuickfit Tyres’ new Tweed Heads store joins the Ashmore, Ballina, Lismore and Southport outlets in offering customers a convenient choice of locations for tyre servicing.

Nathan Brookes followed his father Danny into the tyre industry and has learnt the trade from the tyre fitting machine up.

“Dad has been in the (tyre) business since before I was born and he’s still involved today, running a store in Brisbane, so it was pretty easy for me to be involved … and I have to say I really enjoy it.

“Interaction with customers is the most enjoyable aspect, plus the knowledge that you are contributing to their safety (on the road) by the advice and product choice you give them.”

Manager David Byrne-Smith has been a familiar face on that site for more than 17 years.

“Between David & I, there’s more than 30 years’ combined experience in the business and most importantly, almost two decades of understanding what our customers in Tweed Heads want,” Nathan Brookes said.

“We’re sensitive to the budget-conscious needs of the large community of retired people here, firstly, and we’ve ramped up our wheel offering because there’s been a swing toward interest in alloy wheels with young families.

“There’s also a lot of (four-wheel-drive) work from rural community further south, so it’s a real mix of customers.”

Nathan was also quick to recognise the importance of female customers, who today make up a large portion of the tyre buying public.

“We’ve been very conscious about making our store as user-friendly as possible, with female customers particularly in mind,” Nathan explained.

JAXQuickfit Tweed Heads offers the national retail chain’s range of tyres, wheels and associated services, including wheel alignments. Its workshop also includes two of the latest state-of-the-art wheel balancers.

Australian-owned JAXQuickfit Tyres is unique in representing the top five global manufacturing giants of the tyre industry, including quality and high performance passenger car, light truck and four-wheel-drive tyre brands … BFGoodrich, Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli together with value for money brand options.

This enables it to offer customers a mix of brands that span the premium, major and budget market sectors.

In 2009 JAXQuickfit is celebrating its 60th year in business and nationally serves more than 42,000 customers per month through more than 70 stores along the eastern seaboard.

JAXQuickfit Tyres’ (www.jaxquickfit.com.au) Tweed Heads store is located at: 51 Minjungbal Drive, Tweed Heads South. Phone 5524 3444.

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For further information:

Jeff Board
CEO
JAXQuickfit Tyres
02) 8801 3001