They say a rose by any other name would smell as
sweet, and it’s a similar situation when it comes to doing business with
someone you trust.
While the store has changed its name to JAXQuickfit
Tyres
Thirlmere, the name behind the store is the same: Craig Beedle.
Craig started Beedle’s Tyres from scratch seven years
ago but when the opportunity arose last year to join the JAXQuickfit
Tyre group, he could see benefits all round.
“You can’t argue with the buying power of a big
company, especially when it comes to the major brands,” Craig says.
“Being part of the group makes it easier for me to
run my business, but it’s also extremely good for my customers, because
they have access to a huge selection of the best brands at the best
possible prices. I can stock tyres for all types of budgets and pass on
the savings that I get through the buying power of the group.
”It gives customers extra confidence, too, because
they are dealing with one part of a big chain, so they can find the same
level of back-up, even if they’re traveling in areas they’re not
familiar with. They will see the name and know they can trust the
service.”
It’s even better for residents of the
Wollondillyshire because they have the best of both worlds.
“The guys and I have been around here long enough
that we’re like part of the furniture,” Craig laughs.
“So our customers are dealing with local faces they
know and trust and they have the benefits of the big city business such
as good brands at good prices and the very best of equipment and
service.”
While Craig appreciates that each of his customers
has a budget to stick to and will often shop around on price, he
believes his team can go the extra mile.
“It’s like ringing around for prices on a new TV. You
still need to go into the store to compare the features. We sell every
brand of tyre so we’re not biased; we’re not pushing one brand over
another.
“Like anything in life, you get what you pay for so
the cheapest deal is not necessarily the best deal. The real test comes
when it’s time to stop the car, because if the rubber compound is not a
good mix, it can take longer to stop.