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THE NEW MICHELIN PILOT PRECEDA – A TRUE SPORTS TYRESuperior control in all road conditions; unparalleled wet handling capabilities and the quietest tyre in its class |
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Michelin,
the world’s leading tyre manufacturer and innovator for both passenger
vehicles and international motorsports racing, is taking the driving experience
up a gear for motorists with the launch of a new
tyre in Australia, the
Michelin Pilot Pilot Preceda (PP2). Designed for motorists who have a passion for on-road performance without compromising ride comfort, the Michelin Pilot Pilot Preceda (PP2) delivers higher precision cornering, exceptional responsiveness and more stability to match road conditions. These features are essential for drivers who demand superior handling accompanied with a smooth ride. The Pilot Pilot Preceda (PP2) is designed for discerning consumers who are likely to drive:
“The Michelin Pilot Pilot Preceda (PP2) has a racing inspired Formula-G tread compound, TST construction and asymmetrical tread pattern. It is a true sports performance tyre that delivers additional emphasis on quieter noise levels and improved ride comfort”, said Pierre Azemat, Product Marketing Manager, Michelin Australia. “Our in-house tests demonstrated that Pilot Pilot Preceda (PP2) generates better steering response and progressive handling as well as higher cornering power when compared with competition in its class”, Mr Azemat added. The Michelin Pilot Pilot Preceda (PP2) is also found to be the quietest and smoothest tyre in its class, an attribute that is especially important to motorists who value vehicle comfort. When compared with its predecessor, the Pilot Preceda (PP2) has better wet handling and gripping performance which results in shorter braking distances – 14.1m versus 14.5m, from 60 km/h to 10 km/h braking distance, even at a maximum speed of 270 km/h. In addition, the Michelin Pilot Preceda (PP2) is constructed to perform better under high-speed in wet conditions. With the launch of the Pilot Preceda (PP2) in Australia, Michelin is seeking to further increase its share of the sports performance tyre market. The Michelin Pilot Pilot Preceda (PP2) is available in 31 sizes, from 15 to 19 inches and is expected to hit the roads in Australia during the first half of 2006.
May
2006 |
 ABOUT MICHELINFor more than 100 years, the Michelin Group has been at the forefront of innovation, creating ways for customers to get around more safely, effectively, and comfortably. From detachable bicycle tyres to the invention of the radial, from environmentally friendly tyres to the revolutionary PAX System and tyres for the space shuttle, Michelin has always been a pioneer in technology in every tyre category. It is this commitment in staying ahead of the race that has often made Michelin the benchmark among prestigious car-makers and racing teams. Today the Group has operations in more than 170 countries and employs a dynamic workforce of more than 125,000 employees worldwide. Michelin established its Australian office in 1997 to provide direction, strategy and services to our individual businesses in the country.
Saxon
Heffernan |
