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Goodyear, the
world's largest
tyre company, is rolling out its revolutionary Excellence
tyre range in October - the new high-performance tyre with added comfort.
This advanced
tyre has been extensively developed in the company's highly sophisticated
factory in Luxembourg in conjunction with the world’s leading car
manufacturers to fulfil the specific needs of high-performance vehicles,
offering drivers of family and sports cars a safe, comfortable and quiet
ride, combined with superb performance and handling.
“In recent
years, buyers of high-performance cars increasingly prefer models
incorporating high technology advances like traction control and ABS,” said
Craig Scher,
Goodyear Brand Manager.
“The performance potential of almost all of these technologies rely on the
tyres - the only parts of a car which make road contact.
Goodyear Excellence
has been developed with the leading car manufacturers to ensure a tyre
perfectly in tune with the demands of the vehicle and driver, ” he said.
Goodyear
Excellence incorporates state-of-the-art ‘3-Zone’ tyre technology that
boasts high levels of safety and performance with a specific focus on
comfort and will be fitted as original equipment on some top marques
including Mercedes, Alfa Romeo, BMW and Toyota as well as many forthcoming
new car models.
“Our research
told us that drivers of large family and high-performance cars want a
comfortable ride, and different tyres can have a major influence on how
relaxing a car is to drive, and how enjoyably quiet a journey can be,” Mr
Scher said.
“With new
standards of comfort, coupled with outstanding handling, the
Goodyear
Excellence is set to become a best seller in the family car and
sports/executive saloon car tyre market.”
The new
Goodyear Excellence range will be available in 22 sizes, ranging from 14 to
18 inch. Excellence can be found at Beaurepaires,
Goodyear Auto Service
Centres and other leading tyre retailers from October.
For
further information contact:
Matthew Bowell, Communications Manager, South Pacific Tyres, Tel: +61 3 8416
7319
About
Goodyear
Goodyear is
the world's largest tyre company. The company was formed in 1898 and
manufactures tyres, engineered rubber products and chemicals in more than 80
facilities in 28 countries around the world. The
Goodyear
tyre
range
incorporates technology and advances in tyre design gathered from Goodyear's
research and development teams located around the
world. The company manufactures tyres for many applications including car,
van, truck, farm, earthmover and aviation.
For more
information on Goodyear, visit www.goodyear.com.au
November 2006
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